About

Your gentle path to lasting balance and natural wellbeing

Our purpose is to help you find your way back to natural wellbeing. We honour the wisdom of time-tested ingredients and pair them with thoughtful science, creating a simple, nourishing ritual that works in harmony with your body. It is a gentle path to feeling well, free from pills or preservatives.

Our Core Values

Simplicity

We believe that caring for your wellbeing should feel effortless. Instead of complicated routines, we offer a simple, grounding ritual you can trust - a quiet moment that brings noticeable results.

Nature Meets Science

We find harmony in the space where nature’s wisdom and thoughtful science meet. Our recipe is born from trusted traditions and are gently refined by evidence, ensuring every sip works in partnership with your body.

Only What’s Needed

We believe in purity and honesty. That means no shortcuts, no fillers, and no promises we can’t keep. We offer only clean, potent ingredients in their most effective form - made with the same care we give to ourselves.

Our team

THE FOUNDERS OF RITUAL CUBES HOLDING THE INGREDIENTS AND A STEAMING MUG OF RITUAL CUBES
Azucena Sampat
Co-Founder

For Azucena, the path to wellness has always been guided by nature. Growing up in a family where home remedies were the first and most trusted source of care, she learned to listen to the body's needs and answer them with simple, natural solutions.Within her community, Azucena became a gentle guide - part intuitive nutritionist, part teacher, and a creative spirit who friends turned to for advice on food and daily health.

When she discovered the ritual of the cubes, the feeling was unmistakable. She felt a renewed sense of brightness and balance, and knew this was a gift that needed to be shared.

Azucena is the heart of Ritual Cubes. She ensures every batch remains true to its original purpose: a simple, potent practice crafted with care, to help you feel your best, naturally.

Pratik Sampat
Co-Founder

For Pratik, the journey to creating Ritual Cubes began with a personal search for resilience. For years, he found himself caught in a cycle of feeling run down, susceptible to every seasonal bug and the effects of a busy life.

His perspective shifted when he began a daily practice of blending anti-inflammatory and immune-supporting ingredients for himself. The change was profound. He felt his body’s resilience return, and his general health found a new, stronger baseline.

Through this experience, he came to understand a deeper truth: that the right ingredients, taken consistently, could help break the cycle of inflammation and oxidative stress that so often undermines our wellbeing.

He shared his recipe with friends, but noticed that few could maintain the practice themselves.He realised the true gift wasn't just in the ingredients, but in making the ritual simple enough to become a cherished part of each day. And so, Ritual Cubes was born: a thoughtful combination of real ingredients, created to help more people feel well, naturally.